The importance of value rather than volume
We are in a tough economy where the 'do more with less' mantra reigns supreme...and, in fact, is often a necessity to ensure survival. It is odd, then, that so few vendors seem to understand the importance of delivering value rather than volume. It seems that they would rather overlook this fundamental shift in the market. It seems that many vendors would rather sell you more of just about anything (i.e. deal in volume) rather than looking at how they can help you get better results from what yo
